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Why should you take the time to market on YouTube? There are a lot of other sources for advertising that you can consider, so why would YouTube be one of the options that you put on your list. There are actually the number of reasons why YouTube can work so well, sometimes way better than the other avenues, and this can be true no matter what type of product or service you are trying to sell.
Free marketing!
Firstly, and importantly if you don't have a large marketing budget, YouTube is free. While you will need to invest a bit of your time to figure out your target audience and to create the videos that you want to use, being able to upload and even make the videos that you want to upload will be completely free. What is another advertising source going to be free?
Video content is really powerful
In a world that is moving more and more online, content is king. And out of all this content, video content is some of the best. Many times people would rather watch information about a product or service online rather than read about it. Also, there is a chance that your video could go viral. If you make a video that is particularly good, emotional, funny, or something else, your video could have the potential to go viral in no time. What going viral means is that there could be thousands of people who will share your video with others they know. If it does really well, this could mean that your business is exposed to an infinite amount of people.
